Fractional & Interim CMO | MoJo Marketing Consulting

What a Fractional or Interim CMO Does

A fractional or interim CMO is a senior marketing executive who joins your leadership team on a contract basis. I own the marketing strategy, direct your team and partners, and answer for results the same way a full-time CMO would.

The difference is the timeline. Some companies need a leader to get them through a specific stretch: a new growth mandate, a market shift, or the gap between one CMO and the next. Others aren’t sure yet what their next full-time marketing leader should look like. Either way, the work can’t wait for the search to finish.

Moments like these are when marketing teams panic. A steady leader in the seat keeps them focused on the work that actually moves revenue.

I work with established product and services companies in manufacturing, home services, B2B and professional services, regulated industries, and tech-enabled markets.

A marketing leader guiding her team through a meeting

Sound Familiar?

Your marketing leader left, and the team needs direction while you search

The board or ownership set a growth target, and marketing doesn’t have a plan to hit it

You have a capable team that’s busy but not tied to pipeline

Technology is changing how your market buys, and your go-to-market hasn’t caught up

You’re in the middle of an acquisition or integration and need one marketing plan

You want to define the role before you make a full-time executive hire

What I Do in the Seat

Build the marketing strategy, plan, and budget, tied to your revenue goals

Set direction and priorities for your marketing team and outside partners

Align marketing with sales and the CRO around one pipeline number

Put measurement in place so leadership knows what marketing returns

Represent marketing on your executive team and in board conversations

Coach and develop your marketing team into owning the work

Hire for key marketing roles, from the job description and interviews to a hiring recommendation and onboarding

Recruit, onboard, and advise your full-time marketing leader when the time comes

I’ve spent 20 years in B2B revenue marketing, helping companies grow from $0 to $10M and from $10M to $100M+. Today I work with companies that already have a marketing team and need a leader to take them from good to great.

You won’t get an extra pair of hands. I show your team what good looks like, build the infrastructure or fix what’s broken, and train your team to run it so the results hold after I leave.

It starts with a 30/60/90 diagnostic: what we need to fix now, and what it takes to build a team that succeeds long term.

How Engagements Work

I work on two types of monthly retainers: a CMO retainer when you need me in the seat, and an advisory retainer when your team owns the work and needs senior guidance. Each is built on a monthly hour allotment set around what your business needs, and engagements run as long as the work requires.

What Clients Say

“I had the pleasure of working with Rachel and witnessing her lead marketing as our interim CMO. She hit the ground running with proven frameworks and methodologies to set up a prioritized execution plan quickly.”

Bethany Ibarra, CRO, Very Technology

“I had the opportunity to work closely with Rachel over the past year, and her impact on my work and our strategy was significant. As a Marketing leader, she has a rare ability to zoom out and think strategically while also diving deep into the details that actually make initiatives succeed. She helped me think through big-picture direction, prioritization, and positioning, but she never stopped there. She consistently offered thoughtful, practical input on execution, messaging, and day-to-day decisions.”

Tiffany Hughes, Integrated Marketing Campaigns Manager, Encamp

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