“I had the pleasure of working with Rachel and witnessing her lead marketing as our interim CMO. She hit the ground running with proven frameworks and methodologies to set up a prioritized execution plan quickly. Her marketing plan was not isolated to demand generation and messaging refinement tactics, she also layered in team development and organization design optimization. She was committed to her team members’ development. Rachel was a great partner to collaborate with on revenue generation.”
Bethany Ibarra, CRO, Very Technology
“Rachel operated as a true member of the team and delivered results ranging from mentorship and strategic ideation down to running individual campaigns that drove pipeline and revenue. She is effective working with leadership as well as individual contributors and moves rapidly between those levels of abstraction. Outside of this, she’s genuinely just a fun person to work with, has a cool head, and brings a great energy to her work. I recommend her for software companies looking to produce efficient outcomes in their marketing functions, with the flexibility to scale up or down the mutual commitment as the needs continue to change.”
Luke Jacobs, CEO & Co-Founder, Encamp
“Rachel is a consummate pro and business partner as it relates to marketing strategies that provide value to both her internal and external clients. Rachel’s understanding of Enterprise clients and their nuances relative to small business or mid market clients was refreshing and directly impacted our new business and retention results within our Enterprise segment.”
Ryan Chenoweth, Senior Director, Client Success & National Accounts, Angie’s List
“Rachel was a HUGE part of all these wins. Her strategic mind plus willingness to own direct deliverables equals profound impact. Whoever pulls Rachel in as a fractional for her next big project will be incredibly blessed.”
Jenny Vance, CRO, Encamp
“Rachel is a dynamic, creative and results-driven marketing professional with experience in a variety of digital marketing facets. She excels in creative campaign development, go-to-market strategy and product messaging/positioning. Rachel has exceptional communication and leadership skills, with a track record of initiating innovation and growth. She is a versatile performer who is adept in strategic, creative, client-facing or communication roles.”
Kathleen Kaplan Blackwelder, Salesforce
“Rachel is one of those rare advisors who perfectly strikes the balance between leader and coach. She can set the strategic priorities for her team while also encouraging them to take ownership and step into opportunities for professional growth. While Rachel didn’t manage me directly, she served as a trusted mentor and champion during my first year at Encamp. She pulled from her deep expertise in product marketing to support me in building and executing a successful product launch and, as a senior IC with many eyes on my processes, I took great comfort in knowing that Rachel had my back. Rachel’s impact is still felt here at Encamp, and I can say with full gusto that she will elevate and amplify any marketing organization she’s part of.”
Jenny Beightol, Product Marketing, Encamp
“Rachel is a powerhouse marketing leader, excelling in marketing strategy and execution. She challenges the current strategy and adapts to what is needed to create demand. Her knowledge of marketing comes from years of experience and success, and that is apparent when working with her. I highly recommend Rachel to companies ready to scale their marketing engine.”
Colton Priser, VP of Commercial Sales, CertaPro Painters
“I had the opportunity to work closely with Rachel over the past year, and her impact on my work and our strategy was significant. As a Marketing leader, she has a rare ability to zoom out and think strategically while also diving deep into the details that actually make initiatives succeed. She helped me think through big-picture direction, prioritization, and positioning, but she never stopped there. She consistently offered thoughtful, practical input on execution, messaging, and day-to-day decisions.”
Tiffany Hughes, Integrated Marketing Campaigns Manager, Encamp
“Impressive. Probably the single best word to describe my experience of working closely with Rachel for the last 2 years. … Success in anything is about not only seeing the ‘whole picture’ but putting in the time and effort to ensure that the vision, quality and goals remain in focus on a day to day basis and Rachel does that better than anyone I have worked with. … Simply put, there is not a marketing task, program, or team that I would think twice about putting Rachel in charge of. She is legitimately that impressive.”
Matthew Gleim, Salesforce
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